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Strong value ratio; extensive standard feature list; powerful engine lineup; stylish design; efficient hybrid powertrain available
The Kia Optima continues to be an attractive and competent entry into the competitive mid-sized sedan segment. For 2018, enhancements on all trims include a standard 7-inch touchscreen UVO system with Android Auto and Apple CarPlay, plus standard blind-spot detection, rear-cross traffic alert and rear park-assist. The 2.4L LX trim now has a 10-way power driver seat and auto up/down power front windows, while the 2.0L turbo-equipped SX has LED fog lights, a panoramic sunroof and heated/ventilated front seats. A 2.4L Optima S is new for 2018 and features a panoramic sunroof package.
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