Results for: Lamborghini

Detroit Auto Show 2018 Preview

The Detroit Auto Show is fast approaching. The lineup for this year has some new additions and tweaks to recent models. Some of the manufacturers whose models will be present at the auto show are listed below. Hyundai Genesis The luxury brand is getting off to a good start this spring with the arrival of the G70. This compact sports sedan is the first product specifically designed for Genesis. Two

Lamborghini’s Urus SUV to Target Women

When you think of Lamborghini, you tend to think of men driving the cars. Historically, Lamborghini has largely only targeted men. However, Lamborghini now wants to go after a new audience: women and families. In the past, women have made up about 5% of Lamborghini’s global sales. This percentage has been constant for well over a decade. What is also notable is that the sales amongst women t

What is a Super Car

The Lamborghini Miura is often mistakenly charged of being a supercar. An argument can be made, that today, a 40 year old model is super-, but that would only be true assuming it exists in the contemporary alone. However, that is not the case, each Lamborghini Miura that exists now has been alive for over 40 years. This is a testament to the Modena manufacturing magic it was made with. Despite th

What Is a Supercar?

What makes art special, is the fact that it can instantly elicit an emotion. Creating a supercar is an art that makes everyone involved happy, however, like art they are not necessarily made to be practical. As mentioned when introducing the Lamborghini Miura, the super- prefix (as in supercar) intrinsically implies impracticality. But, people love supercars, because they are wildly impractical,

The Original not Supercar

For the first supercar Sunday, I will start with the first ever ‘supercar,’ the Lamborghini Miura. With that in mind, I respectfully reject the title of ‘supercar’ thrust upon the Miura. This is not because the car is not spectacular, but because the super- prefix has an unintended consequence of implying a debilitating weakness. The Lamborghini Miura is more Clark Kent than Superman. Before cont

The First Lamborghini Ever Made: Not the 350 GT

Ferruccio Lamborghini was inspired by an insult to create a ferocious V12 high performance luxury car. Said insult was Enzo Ferrari’s response to Lamborghini’s critique of the 250 GT (easily one of the most coveted cars of all time). Ferruccio told Enzo that the car was too loud and too stiff to be used on normal roads, and that the clutch was subpar. Ferrari asserted that the problem

The Duality of Lamborghini: Practicality Rivalry to Bankruptcy

Ferruccio Lamborghini was an exceedingly practical man. He was born into a family of grape farmers in 1916. Due to his early onset fascination with engines, the Italian air force employed his services as mechanic. It was in the little Greek island of Rhodes, where Lamborghini became a mechanical artist. Glossing over the fact that he fought for the axis powers, he was a stupendousengineer, of the

The Duality of Lamborghini: Ferruccio Before Ferrari

When one buys a Lamborghini, the car always falls under one of two different ideologies. To fully understand both, one needs to know the automaker’s history. The origin of the duality comes from the father of the company, Ferruccio Lamborghini. In regards to the aforementioned duality, the actual inception of the company, is largely irrelevant, but it is endearing enough for a mention. Born in 1