June 23, 2016
Recently, market analysts calculated the value of several names in the automotive industry and found that Toyota had retained its title as the most valuable car brand in the world. This new ranking highlighted the tremendous worth of the industry giant, standing above other brands, such as BMW and Mercedes-Benz. While there were many familiar faces in the top ten, another powerful brand name entered the listing. Tesla recently entered the top 10 most valuable car brands for the very first time, which indicated that industry disruptors are beginning to play a larger role in the field, challenging the progress and position of classic gas vehicle brands. In this study, analysts found that Toyota’s brand value recently rose 2 percent, up to an incredible $29.5 billion. Experts believe that the automaker was able to gain such an advantage by continuing to improve their customer experience and their market consistency. Innovating the field and optimizing existing industry standards has allowed the brand to raise its benchmark. Representatives have said that from the customer's experience, the Toyota brand is valued because of its dedication. Toyota hopes to retain this spot for future studies, and promises to continue innovating the field, providing customers with a variety of automotive options for all types of driving. Coming up in the study, Tesla has moved up as a major player in recent years, promising to not only provide customers with a selection of versatile and attractive vehicles but also improve the energy-efficiency standards of the industry as a whole. Experts believe that Tesla was able to secure its position by widening its portfolio and providing drivers with the affordable Tesla 3. The brand has been able to garner so much attention because of their marketing and PR campaigns. The representatives have completely reinvented the electric car and made a tremendous difference in fighting suspicions and myths regarding electric vehicle performance. Though not in the same field as the other luxury brands, the automaker still promises to be a large influence in the coming years, especially with consumers turning towards energy-efficiency vehicle options. Additionally, the Porsche brand name has also entered into the top 10 ranking in 2016. It took the 9th spot, and analysts believe that the brand was able to do so by playing to their strengths. Porsche automobiles bring a very specific quality to the field, and consumers recognize this. Instead of investing in experimental automotive approaches, Porsche instead continued focusing on bringing out their products to niche groups. As such, the automaker has become more recognized because of how it strengthened relations with its fans. As vehicle brands continue to innovate, car enthusiasts are excited to see what their favorite designers may develop in the future.