Aston Martin Retools Vantage for Younger Buyers

January 9, 2018

Aston Martin Retools Vantage for Younger Buyers

When the Vantage was first launched in 2005, the average age of Vantage buyers was approximately 50 years old. Recently, Aston Martin revealed a redesigned Vantage that they hope will attract slightly younger buyers. This shift in targeting is due to the steady increase in younger customers purchasing their vehicles. 

Compared to previous models, the new Vantage looks more like a sports car than a grand tourer. The redesigned version comes with a seriously updated front end. The front of the vehicle has a massive new shark nose grille that has protruding surround and mesh covering. The car also comes with a pair of brand new headlights. With a new front splitter, a rear diffuser, and redesigned the side grills, the overall outer design is also much more aerodynamic. All these elements work together to help the vehicle generate a downforce that helps the car travel faster. 

The vehicle’s interior still has that trademark luxury that is expected from an Aston Martin. However, this model of the Vantage comes with a brand-new dashboard layout that has carbon fiber accents and makes use of much sharper lines. The vehicle also comes with an interactive infotainment system, rotary knobs, toggle switches, and a central touchpad that you can use to control the HVAC and other systems.                                                    

The new Vantage also comes with some impressive performance stats. The vehicle has a twin-turbo 4.0-liter V-8 engine that reaches a horsepower of 503 and has 505 pound-feet of torque. Power is sent to the rear wheels by an eight-speed automatic ZF transmission. The vehicle can go from 0 to 60 miles per hour in 3.6 seconds and can reach a top speed of 195 miles per hour. The luxury car manufacturer also announced that they will be releasing a version that comes with a V12 engine and a seven-speed manual transmission in the near future.

The 2019 Vantage is set to retail for $150,000. This is $50,000 less than the DB11 V-8. Potential buyers can expect the price to crawl upward when choosing which upgrades they want for their vehicle. Some of the options include a Tech Pack that adds in a lot of neat automotive technology, such as: blind-spot monitoring, power adjustments for the steering column, and a glass switchgear. Customers can also receive a Comfort Pack that comes with seat heaters and a 16-way seat adjustment. There is also an unlimited amount of paint and trim options that customers can choose from when they place a special order.

Attempting to reach a younger market can oftentimes be difficult. Younger buyers are often a lot more selective with how they choose to spend their money. Many younger buyers have said that they would rather spend their money on experiences rather than products. If Aston Martin can leverage the new Vantage as a product that people need to experience, then they may have luck when it comes to attracting a younger audience.

Tags: Aston Martin