Results for: Toyota

As Gas Prices Drop, Will the RAV4 Hybrid Replace the Prius?

In my most recent post about FCA, I elaborated on how Fiat Chrysler’s minivan and SUV expansion was based on the assumption that gas will remain cheap in the foreseeable future. The folks at Toyota looked at the same gas-price data and concluded it was a reason to winnow down its line of Prius vehicles. According to Toyota North America CEO Jim Lentz, his company is currently considering whether

Celebrate Back to the Future Day with a Toyota Mirai!

As we noted when Toyota announced its involvement with Back to the Future Day, there were many things that the Back to the Future films got right about life in 2015. Of course, we don’t have flying cars or hoverboards just yet—although we’re getting closer to the latter—and it looks like that Cubs World Series prediction won’t come to pass either. Still, the big day has finally arrived: today, Oc

Back to the Future Stars Reunited in New Toyota Mirai Campaign

Great Scott! Believe it or not, this year marked the 30th anniversary of the original Back to the Future, whose theatrical release was on July 3, 1985. There’s another significant in Back to the Future lore: October 21, 2015, which fans may recall as the date Marty McFly and Emmett “Doc” Brown travelled to in Back to the Future Part II. So what does all of this have to do with the Toyota Mirai?

Toyota: Optimistic Future

Toyota was recently bumped from their spot on the main stage. They were the highest selling auto group in the world until Volkswagen AG inched ahead in the first half of 2015. However, Toyota is adamant that sales numbers are the least of their worries, they are simply interested in remaining solvent going into the future, though it is not hard to be optimistic about their prospects. The company c

The First 'Fun' Toyota Prius

The Toyota Prius is unarguably one of the most important cars of the generation, and quite frankly, ever. When it was released in 1997, it was ahead of its time, as gas prices had not yet justified its existence. However, gas prices soon skyrocketed and the Prius enjoyed a behemoth of a boost in sales. It was so successful, that it alone accounts for over 40 percent of hybrid sales. Unfortunately,

Toyota to Enforce Below-Invoice Pricing in Dealer Ads

Toyota is in the process of establishing guidelines for its U.S. based dealerships that will prohibit below-invoice pricing of its vehicles in print, broadcast or online advertising, according to an Automotive News report. Dealer reps that were interviewed for the story say that the guidelines are scheduled to take effect in January. Dealerships were informed by Toyota that they would face stiff

Can Toyota Reclaim Number 1?

Toyota has been the number 1 automaker in the world for quite some time. Their Corolla alone as sold 40 million copies since its inception in 1968. Despite this, Volkswagen AG just usurped Toyota for the highest sales for first half of 2015; can the Japanese motor corporation do what it takes to reclaim the number 1 crown in the next half? Honestly, that is a tough call. Toyota’s biggest str

Julie Hamp Released From Jail and Toyota

Toyota currently is the biggest automaker in the world. They sell cars in 8 digits every year, and they own the highest selling car of all time, the Corolla. Recently, Toyota had a big push to become more global. It resulted in their newly hired executive, Julie Hamp, being sent to jail; she has subsequently been released and stepped down from her position. The automaker has struggled to keep as

Mirai Tops Tesla in Electric Vehicle Range Wars

In the midst of Fourth of July celebrations, most may have missed the (metaphorical) fireworks Toyota launched at this year’s Aspen Ideas Festival in Aspen, CO. It was there that Toyota North America CEO Jim Lentz announced a startling breakthrough in electric vehicle technology. The Toyota Mirai set a zero emission electric vehicle record with an EPA-estimated driving range of 312 miles on a sin

Toyota: Dramatic News

Toyota is the largest manufacturer of cars in the world. They have earned this title by becoming synonymous with quality for a small quantity of cash. When Toyota came to the US in 1957 their sales were not astronomical. They started sales in 1958, they only had two carsforsale, the Toyopet and the soon to be legendary Land Cruiser. That year only 288 cars left the dealerships, only one of which w